What is organic website traffic?
Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.
This blog post will delve into five effective tactics that you can implement to monetize your website traffic and turn your online presence into a profitable venture.
- Pay Per Click Advertising with Google AdSense. ...
- Selling Ad Space. ...
- Affiliate Marketing. ...
- Donation Based Monetization. ...
- Selling Your Own Products or Services.
Organic search traffic and referral traffic help you earn money from major search engines through ad revenue and potential product sales. If website visitors don't come by, odds are they won't be aware of your brand, let alone know what you offer, which is why affordable web traffic is crucial.
Types of Traffic Sources
To really get a handle on the direct traffic vs organic traffic difference, it's worth it to understand how all of your websites' traffic sources are classified by analytics tools like HubSpot or Google Analytics.
Most website analytic tools will organize your traffic sources into the following categories:
Direct Traffic
As we mentioned, direct traffic is categorized as traffic that does not come from a referring website. If traffic is coming from an unknown source, it will likely be categorized as direct traffic as well.
Organic Traffic
Organic traffic is any traffic that comes to your site from a search engine, but that isn’t paid for. Any organic search traffic is going to be a result of your inbound marketing and SEO efforts.
- Paid Search Traffic
- Social Traffic
- Email Traffic
- Referral Traffic
- Other